The Millionaire Next Door or Let My People Go Surfing

The Millionaire Next Door: The Surprising Secrets of America's Wealthy

Author: Thomas J Stanley

The incredible national bestseller that is changing people's lives -- and increasing their net worth!

CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?

Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

Forbes

The implication of The Millionaire Next Door is that nearly anybody with a steady job can amass a tidy fortune.

Library Journal

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX Copyright 2001 Cahners Business Information.

New York Post

A lively account of who the richest people in the U.S. really are.

Book about: The World Is Curved or Outrage

Let My People Go Surfing: The Education of a Reluctant Businessman

Author: Yvon Chouinard

and/or stickers showing their discounted price. More about bargain books

Table of Contents:

	History	5
	Philosophies	81
	Product design philosophy	85
	Production philosophy	117
	Distribution philosophy	126
	Image philosophy	147
	Financial philosophy	159
	Human resource philosophy	165
	Management philosophy	177
	Environmental philosophy	187
	1% for the planet alliance	247