Essentials of Marketing or Readings and Cases in International Human Resources Management

Essentials of Marketing

Author: Charles W Lamb

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.

Book about: Learning to Program with Alice or Principles of Finance with Excel

Readings and Cases in International Human Resources Management

Author: Mark E Mendenhall

To allow full exploration of the emerging field of International HRM this book addresses human resource management topics from a cross-cultural perspective. The collection of cases and readings it contains has been carefully selected from the works of prominent authors and researchers to present a variety of experiences.
This is the only currently available collection of readings and cases to focus on human resources in an international setting. The unique perspective it brings allows for a more complete understanding of HRM in its global context.

Booknews

Mendenhall (U. of Tennessee-Chattanooga) and Oddou (Utah State U.) have assembled cases from prominent authors and researchers for use either as a core-text in a case-oriented course or in conjunction with a text on principles, especially to help a traditional course meet requirements for an international perspective. No dates are noted for the earlier editions; the third includes some new readings. There is no index. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Sect. 1	Human Resource Management Functions in International Business
Pt. 1	The Context of International Human Resource Management
1.1	Global Strategy and its Impact on Local Operations: Lessons from Gillette Singapore	4
1.2	Managing the Global Workforce: Challenges and Strategies	18
Pt. 2	Strategy and International Human Resource Management
2.1	Convergence or Divergence: Human Resource Practices and Policies for Competitive Advantage Worldwide	42
2.2	The Link Between Business Strategy and International Human Resource Management Practices	70
2.1	Novell: Transforming Culture	81
2.2	The Anstrichehof Infrared Coating Corporation - AICC	95
Pt. 3	Staffing for International Operations
3.1	Flexible Working in Europe	104
3.2	The International Assignment Reconsidered	125
3.1	Computex Corporation	133
3.2	Recruiting a Manager for BRB, Israel	136
Pt. 4	Management Development
4.1	Women Managers and International Assignments: Some Recommendations for Bridging the Gap	144
4.2	Management Development: An African Focus	155
4.3	Management Development in Europe: A Study in Cultural Contrast	169
4.1	Career Management of Highfliers at Alcatel	184
4.2	Andreas Weber's Assignment to New York: A Case Study in Expatriate Repatriation and Career Planning	194
Pt. 5	Performance Appraisal and Compensation
5.1	Rethinking International Compensation	200
5.2	Expatriate Performance Appraisal: Problems and Solutions	213
5.1	The Road to Hell	224
5.2	High Technology, Incorporated: The International Benefits Problem	230
Pt. 6	Labor and Employee Relations
6.1	Strategic Management of Worker Health and Safety Issues in Mexico's Maquiladora Industry	236
6.2	U.S. Expatriates and the Civil Rights Act of 1991: Dissolving Boundaries	251
6.3	Effective Rightsizing Strategies in Japan and America: Is There a Convergence of Employment Practices?	271
6.1	Anatomy of a Paraguayan Strike	282
6.2	Labor Relations at EuroDisneyland	300
Sect. 2	Specialized Human Resource Topics in International Business
Pt. 7	Cross-Cultural Issues in Productivity and Quality
7.1	Evolution of Mondragon: Changes in a Model of Worker Ownership	314
7.2	Cultural Implications of Implementing TQM in Poland	332
7.3	Designing and Supporting Transnational Teams: The Human Resource Agenda	350
7.1	How to Implement Total Quality Management in Strong Cultures: Alignment or Saturation?	366
7.2	Organizational Transformation at Skoda in the Czech Republic: An HRM Perspective	379
Pt. 8	Human Resource Issues in International Joint Ventures
8.1	The Formation of an International Joint Venture: Marley Automotive Components	394
8.2	Challenges Facing General Managers of International Joint Ventures	406
8.1	Suji-INS K.K.	419
8.2	A Strategy-Driven Joint Venture in Hungary	427
Pt. 9	Managing Expatriate Assignments
9.1	A Practical but Theory-based Framework for Selecting Cross-Cultural Training Methods	442
9.2	The Contemporary International Assignment: A Look at the Options	470
9.3	American Expatriates Abroad: From Neophytes to Cosmopolitans	487
9.1	Fred Bailey: An Innocent Abroad - A Case Study in Cross-Cultural Management	508
9.2	Catskill Roads	513