The University in a Corporate Culture or Electronic Media Management

The University in a Corporate Culture

Author: Eric Gould

Gould analyzes the economics and politics of higher education, showing how student consumerism, culture wars, faculty alienation, trustee activism, and a split between the concepts of "culture" and "society" have all resulted from the unholy alliance between pragmatism, corporatism, and liberalism in higher education. He asserts that what is needed is a general education for undergraduates that promotes the ability to critique power relations (including those within higher education) so that students can understand how social forces - and their embodiment of ideas, ideologies, and claims for truth - shape contemporary public philosophy.

Library Journal

What place does a liberal education have in a society where getting a good job after graduation is the dominant force behind a college degree? Should universities change their focus from producing independent, free-thinking individuals to turning out ready-made workers? Are college students today less interested in what they're learning than students of past generations? These are some of the issues Gould (English, Univ. of Denver) discusses as he considers "the interplay between educational ideals and market forces" within universities. Politics, economics, and cultural conditions are some of the factors forcing universities to reexamine their missions, he states. With college costs soaring, students are in a hurry to earn their degrees and get into the workforce, caring little what type of an education they receive and avoiding, if at all possible, courses such as the classics. Students today are more likely to think of a college degree purely as a passport to a job or career. While offering no concrete solutions to this problem, Gould's work provides information needed for serious discussion of a critical issue in higher education. Primarily for academic and larger public libraries.-Terry Christner, Hutchinson P.L., KS Copyright 2003 Reed Business Information.

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Electronic Media Management

Author: Peter K Pringl

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.

This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

New edition, reflecting new regulations and policies since the Telecommunications Act of 1996

New coverage of the Internet and World Wide Web and their impact on broadcasting

Extensively updated to reflect the impact of the new digital technology

Booknews

A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Louis E. Conrad

As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book.

Table of Contents:

	Preface
	Acknowledgments
1	Broadcast Station Management	1
2	Financial Management	31
3	Human Resource Management	71
4	Broadcast Programming	115
5	Broadcast Sales	171
6	Broadcast Promotion and Marketing	213
7	Broadcast Regulations	245
8	Managing the Cable Television System	281
9	Public Broadcast Station Management	307
10	Entry into the Electronic Media Business	355
App. A	TV Parental Guidelines	391
App. B	Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies	393
	Glossary	415
	Bibliography	425
	Index	435