Managerial Economics and Business Strategy
Author: Michael Bay
Formerly Baye and Beil,this text fits in a managerial economics course where a faculty member would like a very modern treatment with an emphasis on strategy. The text emphasizes modern economic tools for real world managerial applications. This was the first ""modern"" managerial text on the market and it blends tools from intermediate micro,industrial organization,and game theory. Instructors interested in topics like game theory,oligopoly,and the economics of information are key Baye adoption candidates. How to differentiate IRWIN's Managerial Economics books Maurice & Thomas,Baye,and Brickley et. al. While Maurice & Thomas is traditional in its presentation (emphasis on analytical tools such as optimization),Baye and Brickley et. al. minimize coverage of this information. Baye appeals to professors who want applied theory,game theory,and oligopoly and tends to approach the subject from a marketing and industrial organization viewpoint. Brickley et al. present a strong organizational design framework,organizing the coverage around three fundamental concepts: incentives,performance evaluation and reward structure.
Table of Contents:
1. The Fundamentals of Managerial Economics2. Market Forces: Demand and Supply
3. Quantitative Demand Analysis
4. The Theory of Individual Behavior
5. The Production Process and Costs
6. The Organization of the Firm
7. The Nature of Industry
8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
9. Basic Oligopoly Models
10. Game Theory: Inside Oligopoly
11. Pricing Strategies for Firms with Market Power
12. The Economics of Information
13. A Manager's Guide to Government in the Marketplace
Book about: One Soldiers Story or A History of the Federal Reserve
Using Information Technology: A Practical Introduction to Computers and Communications
Author: Brian K Williams
Using Information Technology, 6/e covers the fundamental computing concepts that are part of the digital age, including software, hardware, data, people, and procedures. The text centers on educating today's technology consumer, using themes of ethics, the Internet, and communications to demonstrate how the changing world of technology influences our lives and the decisions we make.
Booknews
New edition of an introductory text. Topics include an overview of the information revolution, applications software, processors, storage, online resources, databases, information systems, software development, and cultural and social issues. Intended for use as a concepts textbook to accompany a one-semester introductory course on computers. Annotation c. by Book News, Inc., Portland, Or.
No comments:
Post a Comment