Marketing Essentials, Student Edition
Author: McGraw Hill
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Interesting book: Undergraduate Econometrics or Trade and Traders in Muslim Spain
Effective Teamwork: Ten Steps for Technical Professions
Author: David Goetsch
Approaching teamwork from the technical professional's perspective, this comprehensive, hands-on manual provides a ten-step model for effective teamwork and covers the essential teamwork principles with simulation cases in every chapter. The volume addresses the three types of team—work teams, improvement teams and standing committees—as well as the factors that work against effective teamwork, the character traits that promote effective teamwork and team leadership principles. The volume outlines a ten-step model to effective teamwork, establishing direction and goals, clear roles and ground-rules for teams and accountability, as well as developing team-leadership skills, communication skills and conflict-management skills. The volume also teaches how to establish a well-defined decision-making process and empower team members, positive team behaviors, recognize and reward team performance and make teamwork part of the culture. For engineers, architects, manufacturing personnel, construction managers, computer professionals and other technical professionals.
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