Product Design or Managerial Economics

Product Design: A Practical Guide to Systematic Methods of New Product Development

Author: Mike Baxter

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts. This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Look this: Jimtown Store Cookbook or Betty Crocker Dinner Made Easy with Rotisserie Chicken

Managerial Economics: Applications, Strategy and Tactics

Author: JamesR McGuigan

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Booknews

Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large. Chapters focus on basic economic concepts, demand, forecasting, production, cost, pricing, output decisions, investment, and risk management. Specific attention is given to issues like demand analysis and estimation, managing exports, cost theory, pure and monopolistic competition, competitive markets, oligopoly, and government regulation. The authors include academics and consultants with private firms. Annotation c. Book News, Inc., Portland, OR (booknews.com)