The Board Members Guide to Fund Raising or The Anxieties of Affluence

The Board Member's Guide to Fund Raising: What Every Trustee Needs to Know About Raising Money

Author: Fisher How

A Publication of the National Center for Nonprofit Boards

A concise yet comprehensive resource for the entire fund raising process. Shows why board members must take the lead in fund raising efforts, and show how this role can be personally satisfying.

What People Are Saying

Cabot
Fischer Howe is an enthusiat.He has value here on every page, even for a veteran trustee. And his chapter of 'scenarios' on going in and making the request is twenty-four-karat gold.

Books about marketing: International Business Law or Youth Moves

The Anxieties of Affluence: Critiques of American Consumer Culture, 1939-1979

Author: Daniel Horowitz

"This book charts the reactions of prominent American writers to the unprecedented prosperity of the decades following World War II. It begins with an examination of Lewis Mumford's wartime call for "democratic" consumption and concludes with an analysis of the origins of President Jimmy Carter's "malaise" speech of 1979. Between these bookends, Daniel Horowitz documents a broad range of competing views, each in its own way reflective of a deep-seated ambivalence toward consumer culture - a persistent but shifting tension between a commitment to self-restraint and the pursuit of personal satisfaction through the acquisition of commercial goods and experiences." In his final chapter, Horowitz examines the writings of three leading intellectuals - Daniel Bell, Robert N. Bellah, and Christopher Lasch - whose views shaped President Carter's response to the energy crisis of the 1970s. An epilogue carries the story forward to the turn of the new century, when Americans found themselves grappling with the political and cultural implications of a new wave of prosperity.

Teaching History

"Horowitz's study of affluence and its discontents raises some crucial questions that should make for stimulating debate in the history classroom. . . . History instructors at all levels would do well to consult the Horowitz volume and incorporate the discourse of modern affluence into their classes, for these are essential questions with which students must grapple in the twenty-first century."

Business History Review

"The Anxieties of Affluence is a wonderful summary of an age in which public intellectuals often critical of American culture wrote best-selling books. . . . [Horowitz's] study is...strikingly fair and thorough. It is ideal for classroom use and, especially for the generations that did not grow up with Goodman and Packard, a helpful entrée into a now fading intellectual tradition."

Library Journal

Intimately linked with capitalism throughout its history, the American psyche has more recently been shaped by wealth. As Horowitz (American studies, Smith Coll.) details in his latest work, the abundance of material goods in America has been both a source of anxiety and a symbol of democratic ideals. He presents his thesis through a chronological survey of the works and research of scholars and writers who have been concerned about the effects of affluence on American society. He incorporates both well-known authors (e.g., John Kenneth Galbraith, Ralph Nader, Betty Friedan) and lesser-known but influential scholars in the fields of market research, economics, environmentalism, and politics. He also considers major political and economic trends in American history during the period from 1939 to 1979 and how these events shaped Americans' attitudes toward spending. Further, Horowitz shows how some social critics were concerned about the consumer's focus on material wealth, as well as the role government and big business played in encouraging a consumer-based culture. More of a descriptive academic study than a prescriptive popular work, this is suitable for university libraries, especially those with American studies collections.-Donna Marie Smith, Palm Beach Cty. Lib. Syst., FL Copyright 2004 Reed Business Information.

Table of Contents:

	Tables
	Introduction	1
1	Chastened Consumption: World War II and the Campaign for a Democratic Standard of Living	20
2	Celebratory Emigres: Ernest Dichter and George Katona	48
3	A Southerner in Exile, the Cold War, and Social Order: David M. Potter's People of Plenty	79
4	Critique from Within: John Kenneth Galbraith, Vance Packard, and Betty Friedan	101
5	From the Affluent Society to the Poverty of Affluence, 1960-1962: Paul Goodman, Oscar Lewis, Michael Harrington, and Rachel Carson	129
6	Consumer Activism, 1965-1970: Ralph Nader, Martin Luther King, Jr., and Paul R. Ehrlich	162
7	The Energy Crisis and the Quest to Contain Consumption: Daniel Bell, Christopher Lasch, and Robert Bellah	203
8	Three Intellectuals and a President: Jimmy Carter, "Energy and the Crisis of Confidence"	225
	Epilogue: The Response to Affluence at the End of the Century	245
	Notes	257
	Acknowledgments	319
	Index	323