Exploring Marketing Research with WebSurveyor Certificate and InfoTrac
Author: William G Zikmund
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
Booknews
Focusing on classical marketing research methods as well as highlighting the uses of the Internet, this textbook outlines each step in the research process, and specifically discusses problem definition, research design, primary data collection, measurement, sampling, fieldwork, data analysis, and presentation. Appendices feature statistical tables, a glossary of frequently used symbols, and a glossary of terms. Zikmund teaches at the Oklahoma State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read also Wine Label Language or A Thousand Days in Tuscany
Accounting: Information for Decisions
Author: Billie M Cunningham
This text, written by an experienced author team, is designed to help students understand how to use both managerial and financial accounting information to make decisions. Class-tested for three years across the United States, its student-friendly approach has already earned it rave reviews. The text provides an introduction to business in Chapter 1 and is the only introductory accounting book to have an entire chapter (Chapter 2) devoted to creative and critical thinking. A non-technical approach makes learning accounting accessible for majors and non-majors, focuses students on using accounting information for decision making, and conforms with AECC guidelines for teaching accounting. A full-chapter length appendix on the accounting cycle (debits/credits) allows instructors to implement this portion of the course anywhere they desire.
No comments:
Post a Comment