Electronic Media Management or Consumer Boycotts

Electronic Media Management

Author: Peter Pringl

This fifth edition of an essential text provides important updates that reflect the enormous changes that have taken place in recent years. This edition features thorough discussions on the Internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies and study questions. As in previous editions, this book also covers management theory, audience analysis, and broadcast promotion and marketing.

Booknews

A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Louis E. Conrad

As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book.

Book review: Grillin and Chilin or Girlfriends Get Together

Consumer Boycotts: Effecting Change through the Marketplace and the Media

Author: Monroe Friedman

Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types of boycotts-from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.

Table of Contents:

	Acknowledgments
	Preface
1	Consumer Boycott Basics	1
2	Factors Affecting Boycott Success	21
3	Labor Boycotts	33
4	Consumer Economic Boycotts	63
5	Minority Group Initiatives: African American Boycotts	89
6	Boycott Initiatives of Other Minority Groups	131
7	Boycotts by Religious Groups	159
8	Ecological Boycotts	181
9	Consumer "Buycotts"	201
10	Boycott Issues and Tactics in Historical Perspective	213
App. A	The 1966 Consumer Protest as Seen by Its Leaders	227
App. B	Boycott Observations over Time	247
	Notes	249
	References	263
	Permissions	275
	Index	277