Microeconomic Theory and Communicating at Work

Microeconomic Theory: Basic Principles and Extensions (with Economic Applic

Author: Walter Nicholson

Offering the most cutting-edge coverage available, the 10th edition of the market-leading MICROECONOMIC THEORY: BASIC PRINCIPLES AND EXTENSIONS delivers a text that is rigorous yet accessible, accurate in theory yet practical in application, thorough yet concise. Now at a more succinct 19 chapters, this tried-and-true, widely popular text is known as the "bible of microeconomics," offering the most clear and accurate presentation of advanced microeconomic concepts. For the new edition, proven author and economic authority Walter Nicholson is joined by new co-author Chris Snyder, a professor of economics at Dartmouth College. These highly respected economists draw from their wealth of experience in the classroom and the marketplace, giving the book a practical, real-world perspective. Taking a calculus-based approach, MICROECONOMIC THEORY provides an ideal level of mathematical rigor for upper level undergraduate students and beginning graduate students. Extremely re ader-friendly, the book is designed to help students truly understand and apply economic models as it enables them to work directly with theoretical tools, real-world applications, and the latest developments in the study of microeconomics. Insightful graphic presentations help visual learners see the connections between the calculus and the algebra/geometry of the same material. In addition, end-of-chapter problems are now presented in two tiers: Simple numerical/mathematical exercises, which build student intuition, are followed by more analytical, theoretical, and complex problems. Unlike other, more theoretical texts, MICROECONOMIC THEORY presents theory in an accessible way as well as illustrates how it appliesin the real world.

Table of Contents:

Pt. I	Introduction	1
Ch. 1	Economic Models	3
Ch. 2	The Mathematics of Optimization	23
Pt. II	Choice and Demand	67
Ch. 3	Preferences and Utility	69
Ch. 4	Utility Maximization and Choice	98
Ch. 5	Income and Substitution Effects	125
Ch. 6	Demand Relationships among Goods	164
Ch. 7	Market Dem and and Elasticity	184
Pt. III	Choice under Uncertainty	209
Ch. 8	Choice in Uncertain Situations: Expected Utility and Risk Aversion	211
Ch. 9	The Economics of Information	242
Ch. 10	Game Theory and Strategic Equilibrium	265
Pt. IV	Production and Supply	287
Ch. 11	Production Functions	289
Ch. 12	Costs	322
Ch. 13	Profit Maximization and Supply	363
Pt. V	Perfect Competition	397
Ch. 14	The Partial Equilibrium Competitive Model	399
Ch. 15	Applied Competitive Analysis	438
Ch. 16	General Competitive Equilibrium	459
Ch. 17	The Efficiency of Perfect Competition	501
Pt. VI	Models of Imperfect Competition	543
Ch. 18	Models of Monopoly	545
Ch. 19	Traditional Models of Imperfect Competition	580
Ch. 20	Game Theory Models of Pricing	610
Pt. VII	Pricing in Input Markets	633
Ch. 21	Firms' Demands for Inputs	635
Ch. 22	Labor Supply	666
Ch. 23	Capital	690
Pt. VIII	Limits of the Market	727
Ch. 24	Externalities and Public Goods	729
Ch. 25	Public Choice Theory	757
	Brief Answers to Queries	781
	Solutions to Odd-Numbered Problems	791
	Glossary of Frequently used Terms	801
	Name Index	809
	Subject Index	813

See also: Managerial Economics and Fundamentals of Human Resource Management

Communicating at Work: Principles and Practices for Business and the Professions

Author: Ronald B Adler

The leading text in business communication, Communicating at Work takes a pragmatic approach that features a strong multicultural focus, a heavy emphasis on effective presentations, and a pedagogical program designed to encourage group activities and skill building. Its combination of clear writing and effective use of tables makes this text an excellent teaching tool. The ninth edition provides coverage of new pedagogy, key new topics and an expansion of other important concepts including sources of on-the-job conflict, how to use informational interviews for career advancement, and stages in group problem-solving.

Table of Contents:

	Preface
Pt. I	Basics of Business and Professional Communication	1
1	Communicating at Work	3
2	Communication, Culture, and Work	33
Pt. II	Personal Skills	63
3	Verbal and Nonverbal Messages	65
4	Listening	97
5	Interpersonal Skills	121
6	Principles of Interviewing	155
7	Types of Interviews	183
Pt. III	Working in Groups	221
8	Working in Teams	223
9	Effective Meetings	261
Pt. IV	Making Effective Presentations	285
10	Developing the Presentation	287
11	Organizing Your Ideas	307
12	Verbal and Visual Support in Presentations	333
13	Delivering the Presentation	367
14	Informative, Group, and Special-Occasion Speaking	391
15	Persuasive Presentations	419
	Appendix: Format and Design of Written Business Messages	447
	Glossary	468
	Notes	475
	Acknowledgments	488
	Index	489