Staff Development: Practices That Promote Leadership in Learning Communities
Author: Sally J Zepeda
This book examines the role of the school principal in instructional improvement and staff development. Included are discussions of job-embedded learning, models of staff development, and action research.
See also: Grand Livre De Cuisine or Ethnic Food Lovers Companion
Advertising Photography: A Straightforward Guide to a Complex Industry
Author: Lou Lesko
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences—good and bad—of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating brandingfor websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
Daniel Lombardo - Library Journal
Since 1992, Lesko has done fashion and commercial work for Honda, Quest Communications, AT&T, and Microsoft, and his irreverent writing style is regularly featured in Digital Photo Pro magazine. Here he writes for the aspiring or professional photographer looking to break into advertising, taking an honest, practical view of a highly competitive business without promising glamour and wealth. Lesko offers advice on getting the right education and the best practical experience and launching one's own business. He then covers issues from writing a business strategy to handling the billing. Each section ends with a business profile of a successful advertising photographer. Recommended, along with another recent volume from the same publisher, James Carney's Mastering Digital Wedding Photography.
Table of Contents:
Chapter 1: Getting Noticed
Chapter 2: The Players
Chapter 3: The Bid
Chapter 4: The Re-Bid
Chapter 5: When the job awards
Chapter 6: On the Set
Chapter 7: Post Production And Delivery
Chapter 8: Fashion Photographer
Chapter 9: Celebrity Photographer
Chapter 10: Beauty Photographer
Chapter 11: Lifestyle Photographer
Chapter 12: Food Photographer
Chapter 13: Product Photographer
Chapter 14: Car Photographer
Chapter 15: Location, Travel and Resort Photographer
Chapter 16: Digital Effect Photographer
Chapter 17: Stock Photographer
Chapter 18: Fabulous Stories
Chapter 19: The Creative Process
Chapter 20: Resources
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