Ethical Marketing or Management Communication

Ethical Marketing

Author: Patrick Murphy

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.

Table of Contents:

Ch. 1	Ethical reasoning and marketing decisions	1
Ch. 2	Ethics in researching and segmenting markets	48
Ch. 3	Product management ethics	81
Ch. 4	Ethical issues in distribution channels and pricing	114
Ch. 5	Ethics in advertising and on the internet	151
Ch. 6	Personal selling ethics	186
Ch. 7	Implementing and auditing ethical marketing	212
App. 7A	Marketing functions audit	241
App. 7B	Ethical compliance audit	245
App. 7C	Ethical climate audit	247

Books about marketing: Macroeconomics or Spanish for Business

Management Communication: Principles and Practice

Author: Michael E Hattersley

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.